Every business has six critical elements called Morphemes. Morpheme #1 is the Premise (covered in PhilTakes #16-20). Morpheme #2 is the Promise (PhilTakes #21-25): What is the company’s behavior delivering on the Premise? In PhilTakes #23-25, we discussed the Promise’s tie to an organization’s brand, and in the last PhilTake (#32), we introduced the importance of measurement, which must be tied to the Premise. In other words, it needs to be memorable. Let’s say a passenger ai

Every business has six critical elements called Morphemes. Morpheme #1 is the Premise (covered in PhilTakes #16-20). Morpheme #2 is the Promise (PhilTakes #21-25): What is the company’s behavior delivering on the Premise? In PhilTakes #23-25, we discussed the tie between the Promise and an organization’s brand. Should it be measured? Yes. Brands are too often viewed in a subjective way, but the Promise – a company’s or organization’s behavior delivering on the Premise – needs

Every business has six critical elements called Morphemes. Morpheme #1 is The Premise (covered in PhilTakes #16-20). Morpheme #2 is The Promise (PhilTakes #21-25). Morpheme #3 – The Sidelines – refers to limitations external forces put on your business, and PhilTakes #27-30 discussed implications for companies stepping outside these boundaries. Countless companies, at one time or another, find themselves in a desperate position. This can lead to bad decision-making that can p