Every business has six critical elements called Morphemes. Morpheme #1 is the Premise (covered in PhilTakes #16-20). Morpheme #2 is the Promise (covered in PhilTakes #21-25). Morpheme #3 is Sidelines (covered in PhilTakes #26-31). Morpheme #4, Guidelines (introduced in PhilTake #40), refers to internal restrictions or limitations that define how a company behaves. In PhilTake #44, we introduced conviction, which Merriam-Webster defines as a strong persuasion or belief. Let’s

Every business has six critical elements called Morphemes. Morpheme #1 is the Premise (covered in PhilTakes #16-20). Morpheme #2 is the Promise (covered in PhilTakes #21-25). Morpheme #3 is Sidelines (covered in PhilTakes #26-31). Morpheme #4, Guidelines (introduced in PhilTake #40), refers to internal restrictions or limitations that define how a company behaves. PhilTake #43 introduced the culture of Happiness at Zappos, which is defined by what Tony Hsieh calls the Zappos

Every business has six critical elements called Morphemes. Morpheme #1 is the Premise (covered in PhilTakes #16-20). Morpheme #2 is the Promise (covered in PhilTakes #21-25). Morpheme #3 is Sidelines (covered in PhilTakes #26-31). Morpheme #4, Guidelines (introduced in PhilTake #40), refers to internal restrictions or limitations that define how a company behaves. Zappos sells a lot of shoes. In a crowded, deeply competitive marketplace, how did the company go from a 1999 sta