Business-to-Business Communication
Few business owners like to talk about day-to-day decisions or details, let alone deal with them. Instead, we prefer to talk about the big picture, the new idea, the next brilliant strategy. Yet it’s the small details, when overlooked, that lead to a business’ demise. For a sit-down restaurant, one crucial detail is a clean dining room. Recently I walked into a nationally branded restaurant and was shown to my table, one of the few clean ones within view. All around me, food