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I know my business can be better, but how?

I know my business can be better, but how?

What does a business owner or leader need to know about their business? This question is on my mind as I look toward 2018. I know my business can be better, but how? What decisions do I need to make, and actions do I need to take? I know I should focus on what’s most important – but what exactly is that? This is where you come in. I’m interested in what other business owners and leaders say they need to know, and my guess is you are too. So, let’s help each other out by shari

What’s Your Premise (WYP)?

What’s Your Premise (WYP)?

What’s your premise (WYP)? In other words, what is the marketplace behavior your business is set up to serve? For example, let’s look at the $570 billion fast food industry. To survive in this competitive arena, companies must know and effectively serve their niche. Jimmy John’s does this by being Freaky Fast. Everybody eats, but Jimmy John’s isn’t trying to serve everybody. The company’s premise is satisfying casual food seekers whose primary decision-making criteria is spee

Now That’s a Sweet Tune.

Now That’s a Sweet Tune.

“There is no way.” During some tough times, I’ll admit I uttered these words. “There is no way” we’re going to make it. To survive. To get through this. Yet, somehow, someway, we survived and even thrived. How? Divine intervention, hard work, a supportive spouse, desperation, luck, good fortune, perseverance – and listening to music. During stressful times, I tune in to a specific playlist^ to combat the negative, counterproductive thoughts in my head and express my frustrati

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