Every business has six critical elements called Morphemes. Morpheme #1 is The Premise (covered in PhilTakes #16-20). Morpheme #2 is The Promise (PhilTakes #21-25). Morpheme #3 – The Sidelines – refers to limitations external forces put on your business, and PhilTakes #27-30 discussed implications for companies stepping outside these boundaries.
Countless companies, at one time or another, find themselves in a desperate position. This can lead to bad decision-making that can put the business, and the decision-makers at risk.
One way to combat this is via Morpheme #4 – The Guidelines. Guidelines are limitations businesses put on themselves. These are the guiding principles used to drive every day decision-making and actions taken by everyone affiliated with the organization.
Guidelines take shape as Mission Statements, Operating Procedures, Business Processes, and as something Simon Sinek calls The Why.