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PhilTake #37 - The Guidelines, Part 7

Every business has six critical elements called Morphemes. Morpheme #1 is the Premise (covered in PhilTakes #16-20). Morpheme #2 is the Promise (covered in PhilTakes #21-25). Morpheme #3, the Sidelines – restrictions or limitations put on the organization by external forces – is covered in PhilTakes #26-30.

PhilTake #36 discussed the fallout of Wells Fargo’s new account scandal, a prime example of a company succumbing to The Opiate of the Immediate.

The word opiate may appear out of place in a business enrichment discussion. However, Merriam-Webster defines opiate as something that induces rest or inaction or quiets uneasiness.

Taking actions that are viewed only in the immediate – with no regard for long-term implications – does exactly that. This explains Wells Fargo’s singular focus on new customer accounts, resulting in a culture that celebrated the immediate (new customers) at the expense of everything else.

PhilTakesSM are distributed twice a week on LinkedIn, Facebook and philyale.com. Review previous posts and locate additional information on the PhilTakes tab on philyale.com, and invite Phil to speak to your business group or service club.​

#promise #premise #morpheme #sidelines #limitations

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