Every business has six critical elements called Morphemes. Morpheme #1 is the Premise (covered in PhilTakes #16-20). Morpheme #2 is the Promise (covered in PhilTakes #21-25). Morpheme #3 is Sidelines (covered in PhilTakes 26-31). Morpheme #4 is Guidelines – internal restrictions or limitations that define how a company behaves.
Guidelines define the culture of any organization. And how powerful is culture?
“Management guru Peter Drucker got it right when saying “Culture eats Strategy for Breakfast” as he clearly understood that corporate identity is an incredibly powerful factor in a company’s long-term success. No matter how good your strategy is, when it comes down to it, people always make the difference.”
Guidelines provide the basis for effective and relevant decision-making throughout the organization. Every day, every hour, every minute, every transaction, every touch point. How? Guidelines define how a company behaves.