PhilTake #42 - The Guidelines

Every business has six critical elements called Morphemes. Morpheme #1 is the Premise (covered in PhilTakes #16-20). Morpheme #2 is the Promise (covered in PhilTakes #21-25). Morpheme #3 is Sidelines (covered in PhilTakes #26-31). Morpheme #4 – Guidelines: internal restrictions or limitations that define how a company behaves – was introduced in PhilTake #40.

Truett Cathy opened Chick-fil-A in 1967 after owning another restaurant for 21 years. Today, there are more than 2,000 locations of the popular chain, all closed on Sundays, for practical reasons – not necessarily religion.

"We have more than 80,000 team members that represent almost every point of diversity and lifestyle. This day off is for people to spend time with their friends, their families, to do what they want… Truett Cathy's choice was based just as much in the practical points of running a business as his beliefs."

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