Every business has six critical elements called Morphemes. Morpheme #1 is the Premise (covered in PhilTakes #16-20). Morpheme #2 is the Promise (covered in PhilTakes #21-25). Morpheme #3 is Sidelines (covered in PhilTakes #26-31). Morpheme #4, Guidelines (introduced in PhilTake #40), refers to internal restrictions or limitations that define how a company behaves.
PhilTake #43 introduced the culture of Happiness at Zappos, which is defined by what Tony Hsieh calls the Zappos Core Values.
1. Deliver Wow Through Service 2. Embrace and Drive Change 3. Create Fun and a Little Weirdness 4. Be Adventurous, Creative and Open-Minded 5. Pursue Growth and Learning 6. Build Open and Honest Relationships with Communication 7. Build a Positive Team and Family Spirit 8. Do More with Less 9. Be Passionate and Determined 10. Be Humble
These values are implemented with conviction, not preference.