We are discussing the importance of having contracted service companies (in lieu of employees) being engaged and motivated. Dave Ramsey’s six steps to become a company that cares provides practical suggestions that can be applied to non-employees.
His second suggestion is Find The Why. This is the purpose, the reason the business exists. Simon Sinek developed and expounded on this point in his book, Start With Why.
The best contracted services relationships occur when ‘the why’ for both companies are similar. This means both entities have a shared vision, mission, and culture, which fosters an atmosphere of trust and engagement.