Circle K is pumping out the bananas.
This week, I pulled into a station and headed inside (where the company makes its profit, not at the pumps).
My mission? Hot coffee and a banana. You’d expect a gas station to sell coffee, but bananas? After opening the door and walking into a two-foot banana display, it’s safe to say Circle K is now in the banana business.
That’s a change, and here’s another: a newspaper headline at the cash register proclaimed, “Warehouse space is more valuable than office space.”
More and more of our business economy is dedicated to connecting supply and demand, and the demand for distribution space is greater than what’s available.
Amazon is a famous example, but other companies are moving into this space too. RVshare connects owners of recreational vehicles (supply) with people wanting to rent them (demand).
While most attention is focused on the digital marketplace, there are opportunities in the brick and mortar sector too, as Circle K has shown.
When it comes to efficiently connecting supply with demand, go bananas!
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