Successful. Sustainable. Significant.

Steve Bezos, Elon Musk, Bill Gates, Richard Branson and Mark Zuckerberg are all entrepreneurs.

So am I, but I’m not like any of them.

Media outlets often promote these giants and their stories as models for fellow entrepreneurs to follow. Their storied accomplishments are inspiring, but they don’t mirror the aspirations I have for my own business. I want to hear more from fellow small business owners like me who are dealing with the same challenges I am.

How about you?

The lack of relevant information available for small business owners is the purpose of these PhilTakes. I believe there are business owners (like you!) seeking insights relevant to their specific business.

My business, like your business, is unique. Like a person’s DNA makes him or her unique, every business has a DNA made up of a Premise, Promise, Sidelines and Guidelines.

Decisions made, and actions taken around these four elements can help any business improve, especially operations far smaller than any of the aforementioned famous entrepreneur’s companies.

Successful. Sustainable. Significant.

What is your company’s DNA?

PhilTakesSM are distributed once a week on LinkedIn, Facebook and Review previous posts and locate additional information on the PhilTakes tab on, and invite Phil to speak to your business group or service club.

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