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We Make Emotional Decisions Justified with Logic

People, not businesses, make decisions. And emotions drive our decision-making, although we justify them afterward with logic.

So, what’s the most common emotion people feel when facing a decision? Fear of loss.

Many businesses try to address this fear by discussing hope for gain (i.e. more money, time, peace of mind) while marketing their products and services.

However, hope for gain is not enough to drive prospective buyers to proceed with a purchase. You still need to alleviate their fear of loss before they’ll act.

Are you recognizing and resolving your customers’ emotions?

#BeSignificant #philyale

PhilTakesSM are distributed once a week on LinkedIn, Facebook, Twitter and philyale.com. Review previous posts and locate additional information on the PhilTakes tab on philyale.com, and invite Phil to speak to your business group or service club.

#PhilTakes #success #values #besignificant #impact #OnPoint #OnTime #brand #team #gratitude #positiveimpact #entrepreneurial #business #EmotionalDecisions #Fearofloss #gain

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