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Antennas and Amazon


Online streaming services are bringing rabbit ears back.

If you’re confused, I’m talking about TV antennas. Nielsen estimates that 13.8% of U.S. homes depended on antennas to watch TV last year, up from 10.3% in 2014.

Consumers are solving a current problem by reverting to a legacy solution.

Will Amazon have to take a similar approach?

The second largest private employer in the U.S. announced it needs a second headquarters. Cities across North America scrambled to be chosen to land the new jobs and economic development that would come with it.

Amazon's requirements are so vast, the company determined no city was going to fill its needs. So, the retail behemoth decided to open two new sites—one in Queens, with more than 25,000 jobs, and another in Virginia.

In February, Amazon announced it was backing out of New York City due to backlash from opponents protesting the nearly $3 billion in government incentives offered.

That leaves Virginia.

Amazon’s sheer size and extensive needs are making it difficult to find a city that will work.

That got me thinking… With its financial clout, should Amazon build its own city?

It’s been done before. Think coal companies with homes, stores and other buildings right next to their mines.

Could Amazon solve its present-day problem by looking to the past?

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